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Ilya Vydysh

Ilya, Graphic Designer

SeniorLead

Senior designer with 10 years in brand and marketing design. For the past three years I have been evolving the visual identity of Freedom24, a brokerage and investment platform. Before that, I led the in-house agency of the Bookmaker Ratings holding. I build systems, not one-off layouts.

Work

Freedom Finance Europe LTD

Brokerage and investment platform (fintech)

Senior Marketing Designer
Aug 2023 – Aug 2026

  • Built a library of 2,500 template components for routine tasks — a standard layout no longer needs a designer starting from scratch
  • Evolved the brand's visual identity: campaign key visuals, signature brand elements, and rules for applying them across channels
  • Set up the print and merchandise production process: layout, prepress, print run, quality acceptance
  • Prototyped and built landing pages for company launches and projects
  • Established design team management: workload allocation, prioritization, deadline control, performance review
  • Streamlined collaboration between designers and internal stakeholders: briefs, revision rounds, sign-off
Work

Changelly (project-based)

Instant cryptocurrency exchange service

Marketing Designer
Aug 2025 – Aug 2026

  • Creatives for performance campaigns, social media, email newsletters and landing pages — from the key visual to adaptations for every format
  • Creative variations for A/B tests: hypothesis, variants, and selection based on test results rather than taste
  • Worked on offers and copy together with visuals: the layout is built around the message, not the other way round
  • AI pipeline in production: generating visuals and mockups in Midjourney and Nano Banana, with manual retouching and finishing
  • Up to 90 creatives a month across 5 campaigns
Work

Bookmaker Ratings

In-house agency of a holding company (betting, media)

Lead Graphic Designer
Dec 2020 – Aug 2023

  • Developed a tool that replaced the work of three full-time designers
  • Built and led the design team: hiring, task allocation, deadline control, checklists and working rules
  • Managed the identity of the holding and its products: corporate style, signature brand elements, guidelines
  • Built an internal and promotional merchandise system from scratch
  • Templated emails, social media layouts and ad creatives using Figma components
  • Prototyped and built landing pages for company projects
Website

Local Express

AI-Powered Unified Platform for Food Retailers

Senior Graphic Designer
Nov 2021 – May 2022

  • Developed the identity from scratch
  • Built the design team
  • Set up working and collaboration processes
  • Templated layouts using Figma components
  • Worked closely with the CMO and the wider marketing team
Work

RADUGA

Lighting company

Art Director
Oct 2019 – Dec 2020

  • Managed a team of 6 designers
  • Allocated tasks and controlled deadlines
  • Optimized the design department's workflow
  • Oversaw brand consistency across all company and brand materials
  • Created new packaging for new product categories
  • Prepress and color proofing
  • Idea creation
  • Built landing pages
  • Supported the website
  • Developed visual concepts for events

The Hustle

Multi-brand store

Art Director
Jun 2016 – Dec 2018

  • Created advertising banners
  • Developed and maintained the company's corporate style
  • Developed and ran social media advertising campaigns